CASE STUDY
Sarah wanted a location that would reflect the authenticity of her product and showcase her strong commitment to intown communities.
We worked with Sarah, first by examining her existing locations at Krog Street Market and The Jane in Grant Park, then by determining where exactly she could best extend her brand and commitment to southside Atlanta.
We zeroed in on Summerhill, an area that represents her core values: quality, history, community, and yes, authenticity.
Sarah decided she loved everything about what is now her Summerhill location, and as it turns out, customers do, too. In fact, the demographic diversity of her customer base in each of her locations is Sarah's--and Full Plate Real Estate’s--real measure of success.
Sarah now has two businesses in Summerhill: a soft-serve ice cream shop modeled after those of her youth in small-town Ohio, and the third Little Tart Bakeshop. True to her vision, they are fun, comfortable, memorable destinations for an evolving community.